I’m Sam

Professional Makeup Artist and Business Coach


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i help Make up Artists connect with their passion, achieve their goals and create massive success by applying the strategies that I know WORK.

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The last 15 years working in fashion and advertising has ticked all the boxes I set out to achieve at the beginning of my career…


After training at the prestigious School of Make up, I was full of big goals, big dreams and big ambition.

Boxes ticked.

Published work on the Highstreet, tv and in glossy magazines.

Worked with Celebrities.

Travelled the world.

Helped 100's of Brides look and feel great on their wedding day.

Tutored, coached and mentored new makeup artists to success. 

I earned a brilliant income while working no more than part time hours.

Was it easy… NO!

Did the voices of doubt steer me off path… ALMOST

Did my desire for MORE keep me going… ABSOLUTELY!

I have loved every minute of of my career in make up. The hard work, the adventures, the glamour, the lifestyle and income. It has certainly been full-filling and beat the 9-5.

My career is still successful today but now my goals have changed.

My mission now is to help other Make up Artists connect with their passion, achieve their goals and create massive success all while applying the business and confidence skills that I know WORK. 

I have watched the industry go from being very small, nobody believed being a makeup artist was a proper job to literally not being able to turn around without a makeup artist licking her contour brush over your face.

The rise of the makeup artist has been golden for so many reasons but let’s be honest popularity comes with its own set of problems and navigating through this highly competitive, price driven and demanding industry can be very tricky.

I am so proud to say I rode the waves and got to dry land and now I want to help you do the same.

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